The Line between Social and Professional Networking in Sales

by admin on 17/06/2013

The line between social and professional networking can sometimes get a little blurry.  However, whether you are using Facebook, Twitter, or LinkedIn, if you decide to utilize these popular social networking sites to do professional sales networking, there are some precautions or parameters you should consider.

Have a simple profile.  Don’t make your profile on these sites too personal or detailed but relate them generally to your sales career. This does not mean that you cannot list your personal vitals such as marital status and educational background but keep it professional and pertinent to sales as possible to ensure you are seen in a professional light.

Limit your photos and re-posts. If you are using these sites for professional networking in sales then be sure to keep your posts professional and limit photos and extraneous information. This does not mean that you cannot add some personal posts now and then to keep your posts “real” per se. But if you are using as a sales networking site, you will want to try and keep the majority of the posts professional in nature as well as ensuring you are not posting inappropriate comments or content.

Use Facebook email to build relationships. This feature of Facebook can help you professionally network with friends, coworkers, and sales professionals and build those relationship.  Utilizing Facebook email can help you keep your sales networking email away from your personal email.

Just remember, when using Facebook to increase your sales professional network, everyone can see what you are posting on Facebook. Be professional in the content you are posting and think before you post.  When doing these things, Facebook, or any of these popular social media sites, can be a great tool to help you professionally network in sales.

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